Once an idea is shortlisted, it is tested through a simulated cooking experience at a house kitchen. First, the recipe team brainstorms culinary ideas, bringing inspiration from restaurants, cookbooks, etc. To source recipes in-house, Blue Apron follows a rigorous process. It recently partnered with Top Chef competition to source exotic, winning recipes. It sources new recipes both in-house and as well as through external partnerships. Original non-repeat menu: Blue Apron operates a ‘no-repeat’ menu model to deliver an exotic meal experience.
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